Sempa's fashion we aimed for, was mainly jeans or tracksuit bottoms and a track top or jumper. We did this to go with the stereotype of rap, so people really understood the genre. We kept this constant throughout the music video, digipak and website.
When we started we didn't realise how important fashion and costume would be, but when you are trying to give off a star image it is very important, because all the viewers are going to analyse Sempa whatever he is wearing, so you want him to give off the right vibes.
When we were putting pictures on the website and digipak, we had to make sure he looked good in the fashion, or that the fashion backed up the stereotype, otherwise viewers might straight away not like him. Due to this being the first time that many people will ever see Sempa, it is utterly crucial they see him in a good light.
When we started we didn't realise how important fashion and costume would be, but when you are trying to give off a star image it is very important, because all the viewers are going to analyse Sempa whatever he is wearing, so you want him to give off the right vibes.
When we were putting pictures on the website and digipak, we had to make sure he looked good in the fashion, or that the fashion backed up the stereotype, otherwise viewers might straight away not like him. Due to this being the first time that many people will ever see Sempa, it is utterly crucial they see him in a good light.
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