Try to reflect on the storyboard process now - was it useful? Did you stick to it? What would you change for the final production?
The storyboard was most definitely useful. It acted as a concrete guide for all the shots that were required and allowed us to remember important details of the shots that needed to be included. We did stick to the storyboard however we still had the assistance of the original music video to help with facial expressions and timing. For the final production I would lay out the storyboard in a more organised and tidy way to ensure all requirements are met perfectly in order to achieve the professional looking outcome.
Voyeurism (Freud) - erotic pleasure can possibly be gained by looking at sexual objects, preferraby when the object is unaware of being watched. For example: Beyonce - If I Were A Boy. For example in this video beyonce is filmed undressing, and then filmed in a natural everyday environment to show how naturally attractive she is. The close ups have been sexualised by beyonce having a light gaze look in her eye.
Male Gaze (Laura Mulvey) - Mulvey proposed that because film makers are predominantly male, the presence of women is often for the purposes of display rather than narrative. This is to facilitate a voyeuristic response in spectators, which presumes a male gaze (regardless of the gender of spectator) one that is or may feel like a powerful controlling gaze at the female on display who is effectively objectified and passive. In male performance videos the voyeuristic treatment of the female body is often apparent with the use of dancers as adornments to the male star ego.
For example: Robin Thicke - Blurred Lines. Here the males are consistently dominant over the ladies. This is clear because of the difference in how clothed the females are compared to the males. The women are acting as toys for the men in this video.
Exhibitionism- The female performers whilst being sexually provocative are in control of this and inviting a sexualized gaze in what could be termed as the opposite of voyeurism. An example of this is Rihanna's - Kiss It Better. Rihanna is drawing attention to her body with the poses that she is doing and by laying down and purposely being seductive.
Raunch Culture - (Andrea Levy) a culture which promotes overtly sexual representations of women as through the acceptance of pornography stripping nudity in advertising, etc especially when this is encouraged by women.
Her ideas include: The difference in film editing, the role of editing in narrative, meaning and continuity. She explored how image and sound are synchronised (through editing) how close ups and images of star work in music videos and how editing reflects the music.
Continuity Editing:
broken edits to draw attention to the screen and what is happening
Edits:
Allowed to draw attention to themselves deliberately to be interesting. e.g special effects and wipes.
Jump Cuts:
Used a lot to speed things up - songs are usually around 2-4 minutes.
Master Shot:
Also known as the base track which gives the video structure.
Camera:
Usually moves in time with the music to give added rhythm emphasis.
The simple system for music video editing cuts to the beat however it can be more subtle and vary to/from this. its prime purpose is to reflect the experiential properties of sound. Actions are rarely completed and stories are suggested but not given in full. The camera movement can produce the illusion of an edit where there hasn't been one.
Types of camera shot:
Certain edits and visual elements can mimic the movement of sound, the main edits and framings for this are:
Extreme high and low angle shots
canted or tilted shots
long tracking shots
unusual pans or tilts
lively features in the frame (e.g glittery surfaces or rippling light)
Editing function can shift rapidly:
Foregrounding musical structure
Showcasing star
Reflecting experiential features of sound
To convey meaning
To create aesthetically pleasing visual strands in its own right
The IMAGE of the artist
Carol Vernallis states that at the moment of the stars breaking of the fouth wall, we no longer view the face and body as an object. The singer is mostly at the front and centre of the frame but other parts of the body can have equal weight/significance. The most common camera position in music videos is below the subject and to one side. Often the flow of images is too rich or quick for us to acknowledge or make sense of so a close up gives us something we can focus on or remember.
Today we listened to this song by Dry The River, we listened to it without watching the music video and we had to describe what our music video would look like for this song. We all put down ideas and shared them with the class. Once we had shared our ideas we then watched the actual video. My initial idea was that it could be set in a forest, and as at the start of the song its quite slow, you could focus on some close ups of wildlife (small e.g ants etc) then showing a performance of a band in the forest, focussing mainly on the performance and emotion of the singer. Then when the music speeds up more you could have the band members wearing wild costumes, towards the end of the sped up part it would have some larger wildlife in the background (large e.g bears etc), ending on a wide establishing shot which will pan up to a white fade.
Peer Ideas:
Meg: Couple arguing, dancers and busking
I liked this idea and think it would work well however it is very extravagant and would be difficult to achieve.
Max: Broken up relationship, and boy follows girl but gets shut off by her as he is now a stranger. I did like this idea and think it would be easy to come up with some creative shot ideas for this however I also thought it was really sad and negative, which does match the lyrics.
After watching...
I find this video extremely strange and eccentric and I find that it largely focuses on lack of freedom and nature. I like the element of lack of movement as I feel it wouldn't suit the beat of the song. I didn't like the idea of a dead pigeon on a human because I think there could've been a more creative way of symbolising freedom and the lack of freedom in an indie style. They have not used anything expensive which shows it's a low budget music video, this is because they are trying to emphasise the fact that it is not about making an extravagant spectacle but rather supporting the message their band is trying to give out.
The black and white and shaky filming shows its white an old indie style video. The solo black singer has a very powerful voice and focus of the camera is entirely on her.
Music from the 50s/60s. This music video promotes the song by making it quite a large scened video with very unique extravagant dancing to grab the attention of the viewer. The costumes are all similar which makes all the performers on the same ranking.
Here is a Music Video from the 70s. Most of the videos around this era were of performances however this particular one isn't. The costume begins to be a bit more individual and distinctive, each person stands out and has their own style and many of the men had long hair. They started to get some mixed up locations for the videos to veer from the usual and spice it up.
Here is a video from the 80s MTV US first airing. This video is made up of a combination between a performance and surrealism which is quite an innovative idea for its time compared to other music videos of that time. The visual effects and techniques of transition are very complex and impressive which would interest many people and therefore will apply to a large audience.
This is quite a groundbreaking video that had lots of hits. This video is not typically reflective of the genre, it is based on the beatles' performance on the ed Sullivan show which completely contrasts the typical hip hop video. This makes the video a performance video, the video contains a band of all different versions of one member of outkast.
My age group will watch a music video on their phones on the go if they are fans of the artist already or if there is a recommendation seen on social media.
This has been one of my favourite songs since 2014 which was when it came out. I originally liked them because of their indie nature and relatable lyrics. I liked the mellow background paired with quite an upbeat track and movement in the video. This got me into all of the 1975 music which made me really get into music.
Here is a song that is very personal to me. I listened to it growing up and as it was my Dads favourite song that he played on repeat around the same time my parents split up, this song carries many memories both sad and happy.
Here is a song that I have recently had on repeat, despite the fact it is quite an old song I had recently taken a liking to Lil Waynes voice and particularly with this song. It has a very catchy chorus and the verses are not very fast speaking which paired with the relatable lyrics makes the song a nice one to listen to.
Andrew Goodwin is responsible for the Music Video Theory. He stated that a music video is an advertisement of the song and the artist and that it is a method of anchoring meaning and a link inbetween the lyrics and visuals.
1) There will always be a relationship between the lyrics and the visuals whether it is to Contradict the message, Illustrate or Amplify.
for example, in Jessie J's song Price Tag she is singing the lyrics 'It's not about the money' whilst standing around lots of dollar bills, which is completely contradicting.
2) Songs are sometimes shown through thought beats, meaning you see the sounds that are being played. So they are edited in time of lyrics and a beat in order to emphasize and exaggerate sounds.
This is a perfect example of editing a music video in the beat to exaggerate the sounds. Here shown is the sound waves moving and changing whenever the beat changes or when Alex Turner (Lead singer) hits a different note.
3) Genre related style and iconography is present. (Mise-En-Scene) establishing a trademark style of videos in order to make it recognizable for a certain genre or artist specifically. Costumes for genres.
Lady Gaga is an example of iconography, as she has a very individual style of which she is globally recognized for.
4)Voyeuristic Angles of women in order to entice a male audience, for example a shot of a lady from behind would be removing her identity (face) and subsequently focusing on her bum and her legs.
This entire video is a good example of how her identity is removed and the camera shorts are mainly focused on her bum legs and boobs. She is wearing very provocative clothes with chains which are all sexualised,
5) Intertexual (more than one text) references to other media texts may be present, especially in humorous videos. Using one video to visually promote and be a direct reference to another media text. By recognizing links between two media it would make it more memorable.
This video is supposed to look like an advert, This is clear by the big unusual writing and the close ups which are trying to advertise the person/character. There are certain clips that have advert screenshots in them which supports their reference to advertisements.
This music video is clearly a pop genre. You can tell by the bright colours shown towards the middle and end of the video. the start is focusing singularly on Justin Bieber to show he is a solo artist but throughout there are lots of different cuts showing bright colours in good lighting. He mainly is dancing in the video showing excitement despite the song being sad and missing a person.
This music video is rap. It is clearly shown by the black and white which is a theme usually pursued by rap or indie music artists. The shots are frequently from a worms eye which focusses all the attention and importance to the rapper.
This music is country music. It is set in a very natural environment to represent what they are singing about. they are country dancing
